Customer Engagement

10 Best Sports Bar Marketing Ideas For New Customers

Connor Billing
Min read

10 Best Sports Bar Marketing Ideas For New Customers 

There are several sports bars to choose from, but what distinguishes one from another? Bars have to become more creative in order to bring more people in. It is important for your business to maintain a sustainable cash flow throughout the year rather than relying only on high-season profits. Here are 10 sports bar marketing ideas to attract more customers.

Focus on Both Local and National Games

To begin, you must learn everything you can about local teams and their fan bases. You want to broadcast all of their games in order to build your clientele. Unfortunately, there are no local basketball or baseball clubs that play every day. You should then include national games on your calendar. Keep track of how busy you are on specific days and make changes if one sport is more popular than another.

Introduce Fantasy Sports and Bar Games

Introducing bar games and sports betting is an excellent strategy to increase consumer traffic to your sports bar. You'll have a better chance of attracting vast audiences to cheer on their fantasy teams if your bar displays a range of sports and teams.

This may be a major benefit for sports bars, not just to supply games to watch, but also to organize your own fantasy sports leagues. Whether it's weekly NFL pick'em games or other sports. There are various options available, however, they may all be used to attract new customers and keep existing ones entertained.

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Sponsor Local Sports Teams

You might not have enough money to sponsor a professional national sports team right now. However, you may try supporting a minor league club or a sports charity. There are several ways to achieve results. First and foremost, you want to create a deep relationship with a local community and show that you care about its development. After that, you can make partnerships with the teams and their fanbase. At local games, you can display your promotional information and attract spectators with various offers. For example, a free drink for everyone wearing local team symbols, or discounts on victory nights.

Broadcast Pay-Per-View Events

Pay-per-view events are a terrific idea to bring in additional people to your sports bar. In reality, many individuals are unwilling to pay a high price to watch a boxing match or MMA event. This fee will most likely be insignificant for you, but it will attract clients who will spend money on food and drinks at your sports bar. You can take it a step further by making such nights an exclusive event with an admission fee and special offers. Remember to promote your activities on social media and in your local community.

Host Private Events and Parties

Consider holding private parties or events to improve your revenue and attract more people to your sports bar. Reserving your space for a group is an excellent approach to ensure occupancy and profitability. You may either hold parties or rent out your space to fans who want to watch a game in a small group. You may plan events in a dedicated location while still allowing walk-ins if you have enough space.

Create Drinks and Menu Promotions for Big Sports Games

You want to stand out from the competitors for major sporting events like the Super Bowl, NBA Finals, Olympics, or World Cup. Introducing unique deals for food and beverages will make your sports bar more attractive. It might be anything as easy as a buy one, get one free deal, or even a menu designed specifically for the event.

Organize Competitive Events

Hosting competitive tournaments is another innovative sports bar marketing strategy to draw more customers to your sports bar. Admit it, most of us get thrilled when we hear about the chance of winning things. So why not take advantage of it? Here are some ideas for events you could host.

  • Trivia game nights
  • Fantasy football draft parties
  • Ping-pong competitions
  • Fussball tournament
  • Darts championship

Arrange Live Appearances

Inviting celebrities from the sports industry might help you attract more clients to your sports bar, particularly first-time visitors. But, before you do so, make sure you've done your homework and invited someone who would be interesting to a local audience. It may be both present and retired athletes from local or national teams that have touched the community and have a large fan following in the area.

Don’t Focus Only on Sports

While sports enthusiasts are your primary customers, it is also beneficial to attract people who are not into sports. This can be useful on slow evenings when there are no important games. Organizing live concerts or providing happy hour is the most effective method to achieve it.

Advertise Your Sports Bar

So, why do you need to advertise the sports bar, and how are you aiming to achieve it? Advertising is an essential component of every marketing plan. It will be difficult to establish yourself and promote your business without it. Fortunately, there are several methods to go about it. You get to choose whether you want to use all or just a few of them.

Social Media

In today's digital age, social media advertising is often the most important component in marketing. Having a visually appealing and interesting social media profile improves your chances of being discovered. Social media is also an excellent method to keep your customers up to date on upcoming events and promotions.

Local Public Areas

Establish contact with local administration and place several banners in prominent locations. The ideal site would be near sports facilities such as football fields, basketball courts, boxing gyms, and so on. Another option is to cater food and beverages at neighborhood gatherings and festivities.

On-Air Advertisement

Target local TV and radio networks that specialize in sports to get the most out of an on-air commercial for your sports bar. Because you are concentrating on your target audience, make your marketing interesting enough for them to visit rather than stay at home. This is an excellent chance to showcase those creative promotions you came up with.

Final Thoughts

All these ideas above are used across the board to help boost traffic within their restaurant or bar. Contact The Fans Place if you’re looking to add more clients into your bar during the biggest sports events of the year and drive renue instantly overnight. We’re looking forward to hearing from you soon!

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