As the start of 2022 is underway, it also means that the NFL season is nearing an end. With the playoffs getting ready to kick off, it’s often the most exciting time for cities whose teams are looking to make a run to the Super Bowl. The uptick in fan support may be beneficial for sports bars this time of year, but it’s also a sign that the season is coming to an end, and post-football life for these businesses is near. It’s important to realize how your audience may change in the coming months and how you can best adapt to still appeal to all customers. Here are some sports bar ideas for business after the NFL season.
Football has continued to show that it is easily the most viewed sport in the US. Nothing comes close. Football is great for sports bars because the sport essentially sells itself. Customers are willing to watch a football game with no incentive other than the game itself. Other sports may take a bit more convincing.
Once the Super Bowl is over in February, it will be vital for bars to keep up with current sporting events and find ways to draw in customers to keep their business going strong. Basketball and EPL soccer will be in full swing, which, although popular, don’t draw nearly the same crowds as football.
So how can bars still use these sports to draw in customers? Well, first, stay active on social media when it comes to promoting games. Fans may not be as engaged with their local basketball teams, so letting them know when all the big games are by sending out social media posts is a great way to interact with your customers without them being in your bar. EPL soccer is also a great way to attract a wider audience as it has a more international appeal.
The challenging aspect of EPL games, however, is that they can often start very early in the morning, so you have to ensure you are advertising in advance. March Madness is also a crazy time of the year, so offering promotions and deals during said games can benefit customers.
Aside from sporting events, drink and food deals, happy hours, and weekly events like trivia keep the crowds entertained. Sure, sports bars are focused on sports, but the wider variety of entertainment can attract audiences. Stick to what has made you successful. It’s also important to realize that adapting to customers’ wants should be your biggest priority to ensure customer satisfaction.
All these ideas are used across the board to help boost traffic within their restaurant or bar. During the most significant sports events of the year, The Fans Place can instantly bring more customers to your bar and increase revenue. We’re looking forward to hearing from you soon!